Sometimes you don't expect to have the tumblers click into place but you pick a video while on a long drive ....
These two academics hate the woke culture on campus and got 7 articles published and a dozen more considered all by making fun of woke professors. They describe how these newspeak woke words and phrases get invented by academia and the media peddles it into our culture. Their articles are hilarious. In one they took a chapter out of Hitlers Mein Kompf and replaced Jew with intersectional feminism and it was published.
If you you have limited time.... Try listening to the first 10 minutes and they'll explain what they did ( but the whole interview is gold).