Social contagions seem to abound in this day and age.
Wikipedia: Behavioral contagion or social contagion is a type of social influence. It refers to the propensity for a person to copy a certain behavior of others who are either in the vicinity, or whom they have been exposed to.
One of my very own granddaughters has been severely infected and I see no hope for her in the future. She is a 22 year old university student. I am crushed.